New York Yankees closer Mariano Rivera signs on with Skechers.

September 9th, 2014

Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.

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Offprice is on point.

Billed as an order-writing show, Offprice returned to the Sands Expo & Convention Center in Las Vegas on Aug. 16-19 and continued to impress, according to CEO Stephen Krogulski. Retailer attendance totaled 10,600, with 900 traveling from overseas to scour the 131,000-square-foot show floor for apparel and shoes priced 20 to 70 percent below wholesale. “Over the past 40 shows, Offprice has become more than a show. It’s a community,” says Krogulski. The next edition of Offprice hits Vegas on Feb. 15-18, 2015. 

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Aku wins Outdoor Life’s “Editor’s Choice” award.

September 8th, 2014

Italian brand Aku has received the “Editor’s Choice” award from Outdoor Life for its Superalp GTX. Featuring the company’s proprietary IMS-3 sole (which provides varying polyurethane densitites for maximum comfort and cushioning, even on rough terrain) as well as a Vibram outsole and GoreTex liner, the boot weights less than two pounds yet provides optimum support for stability and protection on and off the trail. 

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Vans laces up for Legacy’s “Truth” smoking prevention campaign.

September 4th, 2014

Since national public health foundation Legacy introduced its first antismoking campaign, Truth, back in 2000, the number of teens picking up the habit has dropped from 23 percent to 9 percent. That’s less than the number of VHS tapes sold in 2013. But, as the latest Truth spot says, the fight isn’t over. That’s why Vans has teamed up with the smoking prevention campaign to launch a limited edition collection of footwear and apparel comprising a Vans shoe, tee and socks, all adorned with a “smoke monster” design.

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Hoka One One wins Runner’s World “Best Debut” award.

September 2nd, 2014

Sometimes bigger really is better. Hoka One One, a division of Deckers Outdoor, has just received the nod for “Best Debut” from Runner’s World in the magazine’s October 2014 issue for its Rapa Nui 2 trail shoe. “This is the second award our shoes have received from Runner’s World in just a few short months,” says President Jim Van Dine. “These awards are a clear indication of the momentum behind our brand and further validation of the distinct technology that we use across our product line.”

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Dr. Martens celebrates the Spirit of ’69.

August 27th, 2014

Last week iconic British boot brand Dr. Martens marked the launch of its Fall ’14 collection with a three-floor takeover of The Delancey in New York City’s Lower East Side. Aptly titled the Spirit of ’69, the collection harks back to the original tribe that wore and believed in the culture of the brand and brings together such collaborators as Trojan Records, Alpha Jackets, Brutus Shirts and Edwin Jeans. We spoke to Sara LaHaie, U.S. brand marketing and PR manager for Dr. Martens, about the collection and the brand’s ongoing #StandforSomething campaign. 

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Lacoste kicked off the U.S. Open with a special tennis clinic in Central Park.

August 26th, 2014

Lacoste players John Isner (U.S.A.), Murphy Jensen (U.S.A.), Dominkia Cibulkova (Slovakia) and Pablo Andujar (Spain) joined City Parks Foundation to welcome New Yorkers of all ages and talents to play tennis in a special clinic in Central Park to kick off the US Open Championships. Participants had a chance to learn the game’s most integral shots: forehand, backhand, serve and volley, as well as compete for goodies courtesy of the 81-year-old brand. 

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Shoefitr keeps consumers–and retailers–happy by reducing fit-related returns by 25 percent.

August 25th, 2014

In the poker game of retail, brick-and-mortar shoe stores still have an ace up their sleeve: fit expertise. But thanks to Shoefitr’s virtual sizing technology, e-tailers now have a way to compete. Up until now, shopping online has been a trial-and-error game of chance for consumers that also costs millions of dollars in shipping charges every year between buyer and seller when the shoes don’t fit properly. Now, the aptly titled platform has stepped up to change that.

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Adidas and Novak Djokovic want you.

August 22nd, 2014

Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.

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Bain Capital buys 50 percent of Toms.

August 21st, 2014

Bain Capital, one of the world’s largest private investment firms, has acquired 50 percent of Toms in order to accelerate the growth of the company and its giving programs around the world. Founder Blake Mycoskie will remain a 50 percent owner of Toms. Financial terms of the private transaction were not disclosed although sources told the New York Times that the one-for-one company is valued at $625 million, including debt. 

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