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Alliance Multimedia and Surf Expo renew partnership agreement.

August 15, 2014

Surf Expo has announced that Alliance Multimedia will once again be the presenting sponsor of the show’s Wake Lounge. Located in the heart of the massive wake marketplace of the Sept. 4-6 show, the lounge will showcase the latest wakeboarding video content from around the industry. “Content has become a critical area of any business’ success and nobody does a better job of creating and distributing content than the Alliance crew,” says Show Director Roy Turner. “We look forward to the footage they will share, as well as the content they will produce during Surf Expo.”

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The Moth and Talib Kweli help bring Ugg’s Fall ’14 campaign to life.

August 14, 2014

Socially conscious rapper and hip hop veteran Talib Kweli stepped out Tuesday at the Core: Club in New York for Ugg Australia’s Fall 2014 campaign kick off. Entitled “This Is Ugg,” the company focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal anecdotes from various brand ambassadors including New England Patriots QB Tom Brady and model/illustrator Langley Fox. 

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Harbor Footwear Group inks deals with Iconix and Ccilu.

August 13, 2014

Change is afoot at Harbor Footwear Group. The Port Washington, NY company has signed a multi-year licensing agreement to produce men’s and boys’ shoes for the Mark Ecko Cut & Sew line with Iconix Brand Group, as well as another to sell and distribute men’s, women’s and kids’ footwear under the Ccilu brand. 

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Puma’s new platform cements its mission to become the fastest sport brand in the world.

August 11, 2014

Fresh off the attention its mismatched EvoSpeed Tricks grabbed during this year’s World Cup, athletic giant Puma has unveiled a new marketing effort with the mantra Forever Faster. The campaign, which the German company says will be the start of a long-term marketing strategy, recognizes sportsmen with off-the-wall personalities like the world’s fastest man,Usain Bolt, footballers Mario Balotelli, Sergio Aguero and Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula One team.

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Rider athlete Willian Cardoso finishes 2nd in the U.S. Open of Surfing.

August 8, 2014

Brazilian men dominated at the U.S. Open of Surfing which wrapped up Sunday in Huntington Beach, CA. Brazil’s Filipe Toledo beat his fellow countryman, Willian Cardoso, to take home the $100,000 prize in the men’s tournament, but second place was just fine for Cardoso. This is the seventh U.S. Open that the Rider-sponsored athlete has competed in and is his strongest finish. 

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Converse blends classic styles with weatherized fabrics and leather in its Fall ’14 Jack Purcell sneaker collection.

August 6, 2014

Converse presents a melange of takes on its tried-and-true Jack Purcell sneakers for the Fall ’14 season. The all-new Cross Stitch is a fresh twist on the classic kick, re-imagined in tumbled leather with blue stitching on the tongue, a gum Jack Purcell “smile,” square waxed cotton laces and accent brass eyelets.

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British Prime Minister and Deputy Prime Minister visit Pentland Brands Global HQ.

July 28, 2014

It’s not every day the British Prime Minister and his deputy stop by to see what’s what. Last Friday David Cameron  and Nick Clegg popped into Pentland Brands–makers of Berghaus, Canterbury, Speedo, Ellesse, Mitre and Boxfresh–in London to see how the family-owned company has grown sales in the UK by 18 percent and 33 percent internationally over the past five years. 

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Alzheimer’s Association voted winner of $75,000 donation from DSW.

July 23, 2014

Footwear and accessory chain DSW has announced the winner in its Shoe Lovers Care Leave Your Mark program: the Alzheimer’s Assocation. The Chicago-based non-profit was nominated by Patti Gilligan, director of change management at DSW, and will receive $75,000 towards its mission. From June 6 through 24, Shoe Lovers everywhere voted up to once per day on shoeloverscare.com to decide which organization they felt was most deserving of the grant money.

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Thirty design students from around the world compete in Pensole’s World Sneaker Championship.

July 22, 2014

Pensole Footwear Design Academy kicked off the Pensole World Sneaker Championship (WSC) yesterday and Founder D’Wayne Edwards calls it the school’s most expansive footwear design master class to date. “The goal of the WSC is to show the world how impactful the sneaker industry is, by highlighting the top aspiring sneaker designers from around the world through the premiere sneaker brands in the industry,” he says. 

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Demi Lovato inks deal with Skechers.

July 21, 2014

Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles “Heart Attack” and “Neon Lights” as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.

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