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Reef bolsters its spring lineup with a new technology.

Image and video hosting by TinyPicWhen Reef decided it wanted to redefine surf footwear, it wanted to be more than just another beach-to-street shoe. “In today’s modern, fast-paced world, consumers want to simplify their lives–they need truly versatile products to do that,” says Tom Cooke, vice president of footwear at the Carlsbad, CA-based brand.

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Ringo Starr signs with Skechers.

Image and video hosting by TinyPicSkechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.

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The March 2024 Issue

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