Warm weather means it’s prime time for outdoor sweat sessions and thanks to Brooks Running Company, runners now have a virtual gathering place: The Run Happy Group, where runners nationwide can find inspiration, education and connection. The digital community lives on MapMyFitness properties, including MapMyRun and MapMyFitness. It’s the first fully integrated program between a major consumer sportswear company and MapMyFitness.
Exclusive to the partnership is a Brooks-sponsored “Rate My Run” feature that allows everyone who logs a run through MapMyFiness properties to share (and rate) their experience with options like Crushed Goals, Kicked Butt and Finished With A Smile. The rating system encourages runners to express their fitness progress through multiple social channels, building up the community that the group promotes.
Run Happy takes the fun factor even further: After joining the nationwide group, runners can sync up with a local group managed by an in-town specialty running store where they’ll discover new routes in their neighborhood, details on local events and runs, store discounts and more.
Launching with more than 300 retailers across the country, MapMyRun is available for iOS, Android and Blackberry users. Visit www.mapmyrun.com/runhappy to get started.
