Tecnica Group Announces New North American Structure

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Tecnica Group SpA, parent company of Tecnica Group Canada, is restructuring the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica Group Canada will continue to operate as an independent subsidiary but now as part of a North American organization led by Tecnica Group USA President and CEO Chris Licata, with financial and operational oversight from Executive Vice President and CFO Pam Kidder. Pierre Cote, general manager of Tecnica Group Canada, will leave the company after a long and successful career.

“The time is right to leverage the time and talent of the teams in the U.S. and Canada,” states Antonio Dus, CEO of Tecnica Group SpA. “The Canadian team, led by Pierre, has delivered exceptional results over the past few years. Chris and his team have done an outstanding job in the U.S. not only building a very strong business across all brands, but also building a great culture within Tecnica Group USA. Our business continues to outpace the market and this important decision best prepares us to achieve our North American growth strategy.”

“Canada is a very different market than the U.S. and the goal of our new organization is to find ways to most effectively leverage the respective strengths of the teams in both countries, while protecting the regional distinctions that make each market unique,” states Licata. “One thing both countries share is an incredibly passionate and immensely capable sales force and office team. I look forward to working with the group in Canada as well as having some fun together along the way,” 

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