Nordstrom Expands Local Market Store Strategy
In support of its growth strategy and continued focus on connecting the physical and digital shopping experience for shoppers, Nordstrom plans to open additional Nordstrom Local hubs in the downtown and Brentwood neighborhoods of Los Angeles this fall. Nordstrom Local is designed to offer customers access to their favorite Nordstrom services like onsite tailoring and alterations, curbside pickup, buy online/pick up in store, easy returns and more, in a convenient, neighborhood location.
The approximately 1,200 square-foot Brentwood location will be among other shops and restaurants in the heart of the neighborhood. The downtown Los Angeles location will be situated amid commercial office towers and business-oriented hotels in the BLOC and will be approximately 2,200 square feet.
“Nordstrom is continuing to invest in its growth strategy with the goal of increasing market share by providing customers with better and more convenient services and access to more products,” states Ken Worzel, president of Nordstrom.com and chief digital officer. “Through our local market strategy, we’re combining the scale of our national infrastructure with our local assets of people, product, and place to help reimagine the shopping experience for our customers.”
“We’re learning a lot from customers through our first Nordstrom Local store on Melrose (opened in October 2017) and we’re looking forward to learning even more from the addition of the Brentwood and downtown L.A. locations,” states Shea Jensen, senior vice president customer experiences. “We think there are more ways to serve customers on their terms and we are looking forward to introducing Nordstrom Local to customers who live in these neighborhoods.”
Nordstrom Local store on Melrose Avenue in Los Angeles.