The Moth and Talib Kweli help bring Ugg’s Fall ’14 campaign to life.

Socially conscious rapper and hip hop veteran Talib Kweli stepped out Tuesday at the Core: Club in New York for Ugg Australia’s Fall 2014 campaign kick off. Entitled “This Is Ugg,” the company focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal anecdotes from various brand ambassadors including New England Patriots QB Tom Brady and model/illustrator Langley Fox. 

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Socially conscious rapper and hip hop veteran Talib Kweli stepped out Tuesday at the Core: Club in New York for Ugg Australia’s Fall 2014 campaign kick off. Entitled “This Is Ugg,” the company focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal anecdotes from various brand ambassadors including New England Patriots QB Tom Brady and model/illustrator Langley Fox. 

To bring this theme to life, Ugg worked with Kweli and performers Erin Barker and Adam Wade of The Moth, the not-for-profit organization dedicated to the art and craft of storytelling. On the night, Kweli recounted stories about exploring the West Coast rap scene in 1995 and an all-night cypher session in Washington Square Park. 

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