FDRA names Wolverine Worldwide Advocate of the Year.

Wolverine Worldwide and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of American (FDRA). The company received the Advocate of the Year award, while Merrell was chosen as the inaugural winner of the Brand Focus award, a new award given to the brand deemed “most-loved” by scoring the highest brand loyalty among footwear consumers in the United States.

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Wolverine Worldwide and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of American (FDRA). The company received the Advocate of the Year award, while Merrell was chosen as the inaugural winner of the Brand Focus award, a new award given to the brand deemed “most-loved” by scoring the highest brand loyalty among footwear consumers in the United States.

Commenting on the awards, chairman and CEO Blake Krueger stated, “Delivering our very best products and creating powerful brand experiences for our consumers are what the entire Wolverine Worldwide team strives for every single day.” The awards were announced at the FDRA’s 70th anniversary celebration event held in conjuction with the organization’s Annual Members Meeting, which was attended by more than 150 footwear executives from leading global footwear companies. 

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