Dr. Martens launches its Spring/Summer ’14 #StandForSomething campaign.

What do you stand for? That’s the question storied British brand Dr. Martens asks in its Spring/Summer ’14 campaign. Throughout its history, the label has been adopted by countless rebellious characters, subcultures and tribes; the people who stand out from the crowd in their own unique way. 

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What do you stand for? That’s the question storied British brand Dr. Martens asks in its Spring/Summer ’14 campaign. Throughout its history, the label has been adopted by countless rebellious characters, subcultures and tribes; the people who stand out from the crowd in their own unique way. 

The latest campaign continues to celebrate these free-thinking individuals, from the first timers to the long time wearers. Featuring a diverse cast of 19, the campagin represents people of different ages, backgrounds, occupations and personalities. They all have one thing in common–they wear Dr. Martens boots and shoes with pride and passion, an empowering mark of something worth standing for. 

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