Athletic brands explore various ways to create product buzz.
Streamlined and refocused, the summer trade show circuit gets back to business.
Designers travel down memory lane recalling a world of influential styles and the modernization of manufacturing.
Through localization efforts, major retailers look to win back a diversifying consumer base.
Maximum coverage proved last year’s hottest ticket. Will this footwear’s popularity endure?
Where will you be, come February 2? With both WSA and FFANY now scheduled to take place Feb. 2-4, 2010 (and overlapping again Aug. 3-5), both fashion footwear vendors and buyers will have to make the choice between Las Vegas and New York or split their resources among the two. The general sentiment? This isn’t a good thing—especially if you are of the belief that a national trade show is the ideal forum for the industry to exchange ideas, make deals, and discover new trends, brands and partners in an atmosphere that generates excitement for the upcoming season.
Timing, traffic and turmoil spark debate over which trade show will emerge as the national leader.
The industry takes stock of an undeniably tough ’09.