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Asics Gel-Lyte gets a new look for the Los Angeles Marathon.

February 27, 2014

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz.,  while the uppers are inspired by the palm trees that line Sunset Boulevard.

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Teva announces partnership deal with Bonnaroo.

February 26, 2014

When it comes to summer music festivals, what you wear is just as important as the music. On the heels of releasing its line-up for 2014, Bonnaroo Music & Arts Festival announced that Teva would be the official sandal sponsor. “The simplicity, utility and freedom of sports sandals make them the ideal footwear for summer festivals,” says Lucas Martinez, Teva’s marketing manager.

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Sarah Jessica Parker’s SJP Collection launches this Friday.

February 25, 2014

Actress and style icon Sarah Jessica Parker is hitting the road for the launch of her new line, SJP Collection, debuting this Friday exclusively at select Nordstrom stores and online at Nordstrom.com. Parker’s first stop on the promotional tour will be her hometown of New York, where Nordstrom will host a pop-up shop from Feb. 28-Mar. 2. After that the former “Sex and the City” star will head to Seattle for an appearance at the retailer’s national flagship on Mar. 5, followed by stops in Los Angeles, Chicago, Miami and Dallas.

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Toms and Jonathan Adler celebrate spring.

Toms gets a major makeover for the spring season, thanks to interior designer Jonathan Adler. The two have united for a limited-edition collection of shoes and shades stamped with Adler’s signature prints.Launching today, the Correa Sandal, a new silhouette for Toms, and the classic Alpargata retail for $59, while the Kitty, Marco and Lobamba sunglasses range from $160 to $170.

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Adidas is giving away $100k to fastest NFL prospect.

February 24, 2014

Adidas is adding an extra incentive for prospects to run a 40-yard dash at the NFL Combine this year: The player who runs the fastest 40 wearing the brand’s shoes will win $100,000. Kinda weird given that any player who runs one of the fastest times will likely have a lucrative contract coming. But still, nice work if you can get it. 

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Kendall and Kylie launch shoe and handbag collection for Madden Girl

Kendall and Kylie Jenner are following in their big sisters’ footsteps and lending their names to everything from dystopian novels to denim. Now the duo has teamed up with Steve Madden to launch a shoe and handbag collection for Madden Girl. Sandals, platforms and wedges come in a versatile palette of black, brown and tan, with a smattering of metallic and animal print for good measure (they are part of the Kardashian Klan, after all) while bags span crossbody styles to backpacks to totes. Prices range from $34 to $79.95. 

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Minnetonka and Hello Kitty team up for fall.

February 21, 2014

Everyone’s favorite feline is lending her features to Minnetonka for Fall ’14. To mark the 40th anniversary of Sanrio’s Hello Kitty, Minnetonka for Hello Kitty will debut in July for women and children, featuring a moccasin and a fringe boot in a suede palette spanning hot pink, brown, dusty brown and black. “Fusing the classic moccasin styles of Minnetonka with the iconic designs of Hello Kitty, the new collection will resonate with fans of both brands,” says David Marchi, senior director of brand management and marketing of Sanrio, Inc.

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Atlanta Shoe Market weathers the storm.

February 20, 2014

A state of emergency had been declared. No flights in or out. Highways clogged with abandoned vehicles. Sounds like an episode of The Walking Dead, right? But it was the stark reality leading up to last week’s Atlanta Shoe Market, the semi-annual show which was celebrating its 70th anniversary. But as paralyzed as Atlanta was by the forbidding ice storm, the turnout was testimony to the grit of the people scheduled to attend.

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Dunlop gets a well-deserved moment in the sun.

February 19, 2014

By Brittany Leitner

 

It was man overboard–in the middle of the night, miles offshore in the Atlantic Ocean off Montauk Point, with no life vest, no tracking devices and not a soul in the world who knew of lobster fisherman John Aldridge’s plight last July. Aldridge slipped and tumbled while two crewmembers were fast asleep and the boat was on autopilot. All he could do, bobbing in the water, was watch his boat disappear into the darkness as he faced certain death, be it from hypothermia, predators or exhaustion.

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Vans and A.skate team up to empower kids with autism.

February 18, 2014

Vans has collaborated with A.skate, a non-profit created to introduce kids with autism to the engaging and therapeutic effects of skateboarding, to deliver the Era Laceless Pro. The shoe features Vans Pro Skate performance upgrades plus the added benefit of an easy closure option. Custom “Obsessed to Skate” insole artwork by Jay Croft calls out autism’s obsessive tendencies and brings awareness to A.skate’s mission to channel that energy through skateboarding. “Autism, like skateboarding, can be unpredictable and oftentimes unruly,” says Crys Worley, founder of A.skate Foundation.

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