Baseball great Pete Rose will join football Hall of Famer Joe Namath in Skechers’ upcoming Fall ’14 campaign for its Relaxed Fit line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will run through 2015. “I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” Rose says. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”
Storied American brand Cole Haan has launched The Driver Shop, allowing consumers the opportunity to put their own spin on the brand’s Grant Driver. Options include a kaleidoscope of leather and cord laces, which can be left natural or finished with barrel knots, tassels or metal aglets, while a colorful array of kilties add a nod to the shoes’ golfing origins.
Custom cobbling was once reserved for presidents, popes and Wall Street fat cats but thanks to today’s technological advances made-to-order footwear is not only far more accessible, it’s more one-of-a-kind than ever before. Come August, miAdidas will offer consumers the chance to upload their Instagram shots to a high resolution photo print app and have them printed on the brand’s ZX Flux training shoes. That’s right. That delicious lunch you snapped a photo of today? It can now live forever on your feet. The beautiful sunset from your last vacation? That too. Even your beloved labrador.
Hometown hero and Olympic champion Aly Raisman stopped by Saturday’s Avon Walk for Breast Cancer Boston at Reebok headquarters in Canton, MA. The pint-sized gold medalist, who was accompanied by her mother, Lynn Faber, signed autographs and posed for pictures before cheering on the thousands who turned out to walk the 39.3 mile journey in an effort to help find a cure.
Actress and TV host Vanessa Lachey was on hand to help Crocs celebrate the opening of its flagship on 34th Street in New York City last week. The day kicked off with a ribbon cutting ceremony outside the store where Lachey was joined by Crocs execs Dan Hart (chief legal and administrative officer), Dale Bathum (chief product officer) and Greg Sullivan (general manager of the Americas) and 34th Street Store Manager Mario Caruso.
Brooks Running has a lot to celebrate: Not only is the Berkshire Hathaway-owned company turning 100, it just hit a major business goal ahead of schedule, reporting half a billion dollars in global revenue on a rolling 12-month basis as of April 2014. “It’s extremely exciting to reach a business milestone of this magnitude,” says Jim Weber, CEO, Brooks Running Company. “We knew a commitment to putting the runner first and creating both fantastic product and a memorable experience for them was a big idea–a billion dollar idea.
A lot can be accomplished in one million hours: 40.3 million e-mails can be read; three million flat tires can be changed; Pharrell’s song “Happy” can be listened to 15 million times.
To celebrate the announcement of their two-year partnership, Speedo USA and Ortholite are teaming up to give away two free pairs of Speedo FST waterproof shoes through a Twitter sweepstakes from May 13-May 30. This new all-terrain shoe is specially engineered for triathlon, trail running and any activity in and around the water.
Skechers has signed Hall of Famer Joe Namath to star in the Fall ’14 campaign for its Relaxed Fit footwear line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will use the same humorous tone as ongoing spots for the line starring Joe Montana and Mark Cuban. “I’ve loved what Skechers has done with this campaign so far and I’m excited to be joining the team,” Namath states. Michael Greenberg, president of Skechers, says Namath will be “a great asset” when it comes to spreading the word about Relaxed Fit.
Toms has always been about giving back, providing shoes to a child in need for every pair sold, but now the Venice, CA-based brand is taking things a step further. Sparked by Heather Mycoskie’s passion and love for animals (wife of Toms Founder Blake Mycoskie), the Toms Animal Initiative is a series of partnerships planned to conserve and protect animals by raising funds each year.