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What’s selling at On the Beach Surf Shop in Monterey, CA.

September 17, 2014

With beach sand on the floor, bamboo poles and an overall tropical theme, Kelly Sorensen says On the Beach’s “timeless look” attracts tourists and locals alike in search of an authentic California experience. We chatted with the veteran surf retailer about what’s selling at this Monterey, CA, store. – By Samantha Sciarrotta

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Reebok continues to grow its FitHub footprint.

September 16, 2014

When Reebok opened its first FitHub location in 2012, the athletic brand wanted to present a physical manifestation of its fitness ideals. Six other FitHubs have since opened along the East Coast between Washington, D.C. and Boston, the most recent one opening in New York’s Union Square last month. The concept is simple: Create a one-stop shop for all things fitness, from yoga shoes to CrossFit headbands. “It allows us to represent the brand’s entire collection from head to toe,” says Paul Froio, vice president of FitHubs and concept stores.

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Shoe Carnival focuses on omni-channel agenda.

September 15, 2014

Shoe Carnival is tying together its brick-and-mortar and online efforts and embracing omni-channel retailing to better reach consumers and enhance its brand equity. Despite soft store traffic in Q2, the chain believes that by implementing improved digital capabilities, including the launch of its first-ever mobile, it can evolve the shopping experience for its customers.

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Converse takes on the elements with the All Star Chuck ’70 Polartec.

September 11, 2014

We’ve all been there. You’re out for a stroll in your Chucks when all of a sudden the heavens open with a downpour and your once-fresh kicks (not to mention your feet) are now sopping wet. Well, no more, says Converse. The Massachusetts-based brand has just released the Converse All Star Chuck ’70 Polartec, a weather resistant sneaker that integrates Polartec weatherization technology.

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Timberland joins the CrowdRise.

Timberland has taken its volunteerism roots to another level by teaming with CrowdRise, the fundraising social network founded by actor and philanthropist Ed Norton, to launch a new version of its long-running Serv-a-Palooza Challenge. The Stratham, NH, company, which surpassed one million hours of community service in April, wants to get started on its next million–and motivate the public to get out and help, too. By partnering with CrowdRise, the brand can broaden its charitable reach.

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Stride Rite partners with The Little Gym to support Soles4Souls.

September 10, 2014

For more than 90 years, parents have protected kids’ feet with Stride Rite, and now the Lexington, MA-based brand wants to help families across the United States find homes for their gently worn and previously loved footwear. The company, which has partnered with The Little Gym, is anticipating a massive donation of shoes to benefit the Soles4Souls “Big Hearts, Little Shoes” donation campaign. The initiative kicked off this month and continues through the end of September at Stride Rite stores, online at striderite.com and at Little Gym locations nationwide. 

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Mia Shoes thinks pink.

Mia Shoes is taking steps to help fight breast cancer with two new initiatives. Starting this month and running through Oct. 31, the Miami-based brand’s philanthropic arm, Mia Cares, will donate 10 percent of proceeds from sales of its Amanda style to breast cancer research at the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine. In addition, 400 pairs of a custom designed Amanda shoe bearing the iconic pink ribbon will be donated to QVC.

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New York Yankees closer Mariano Rivera signs on with Skechers.

September 9, 2014

Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.

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Offprice is on point.

Billed as an order-writing show, Offprice returned to the Sands Expo & Convention Center in Las Vegas on Aug. 16-19 and continued to impress, according to CEO Stephen Krogulski. Retailer attendance totaled 10,600, with 900 traveling from overseas to scour the 131,000-square-foot show floor for apparel and shoes priced 20 to 70 percent below wholesale. “Over the past 40 shows, Offprice has become more than a show. It’s a community,” says Krogulski. The next edition of Offprice hits Vegas on Feb. 15-18, 2015. 

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Aku wins Outdoor Life’s “Editor’s Choice” award.

September 8, 2014

Italian brand Aku has received the “Editor’s Choice” award from Outdoor Life for its Superalp GTX. Featuring the company’s proprietary IMS-3 sole (which provides varying polyurethane densitites for maximum comfort and cushioning, even on rough terrain) as well as a Vibram outsole and GoreTex liner, the boot weights less than two pounds yet provides optimum support for stability and protection on and off the trail. 

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