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Puma and Sega Announce Release Dates for RS Collabs

Game on! The Puma x Sega RS-0 Sonic and Dr. Eggman sneakers will drop June 12 worldwide. The collab is part of Puma’s reboot of its ’80s Running System range via an ongoing series of partnerships with influential brands, individuals and institutions that push culture forward through innovation in design, style and technology.

The RS-0 Sonic ($130 SRP) takes cues from Sonic the Hedgehog and the areas he protects, including the iconic Green Hill Zone. The upper is made from a textured suede reminiscent of Sonic’s trademark blue fur with a striking red outsole. On close inspection, the shoe features familiar color hints from the beloved game, including classic gold rings and lush green grass that he speeds on. The upper also features micro ventilation perforations, embroidered Puma Formstrip, deboss of Sonic’s head and gold rings. Metallic gold rings once again appear on lace ends. The story continues on the mid and insole with checkered print nostalgic to the retro video game. A 16-bit grass print on heel is a nod to the Green Hill Zone. The outsole features translucent red rubber and a Sonic logo under print. Finally, the tongue label features the collaboration logo and RS-0 binary number branding.

The Puma x Sega RS-0 Dr. Eggman ($130 SRP) take cues from Sonic the Hedgehog’s arch-nemesis—from his flashy outfit to the black and yellow caution stripes from his Eggmobile represented by the sneaker’s all-over red upper and footbed. The upper is decked in a pebbled patent leather with micro ventilation perforations, a debossed Puma Formstrip and a debossed Dr. Eggman head that shoots fireballs from his Eggmobile. His face and fireballs are debossed on the medial heel, while gold rings have been inserted on the lace. The footbed features black and yellow caution stripes. The metallic outsole and caution stripes take design cues from his scientific machinery. The outsole also comes in translucent blue rubber with a Sonic logo under print—the exact color referenced from Dr. Eggman’s glasses. The tongue label features the collaboration logo and RS-0 binary number branding. Both sneakers are packaged a special box that inspired by the iconic Green Hill Zone.

The Puma x Sega RS-0 Sonic and Dr. Eggman sneakers will be available at puma.com and its stores as well as select retailers globally.

 

The March 2024 Issue

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