Reef Toasts New Collab with Corona Beer
Reef has found its wingman! The beach-based lifestyle brand is teaming with Corona Extra, the nation’s No. 1 imported beer on a capsule collection of seven products for men and women detailed with the Mexican beer brand’s iconic imagery. The collection will be available on Reef.com and select surf shops starting this spring.
“The collaboration between Reef and Corona was a no-brainer, both represent that stress-free, beach state-of-mind” states Eric Gigler, head of collaboration for Reef. “We’re excited for Reef and Corona fans to slip on a pair of our sandals, crack open a Corona and bring those beach vibes to life.”
The collection will feature three men’s sandals, in Reef’s popular Fanning, HT Prints and Draftsmen styles, and two women’s sandals, both in its best-selling Stargazer style. All Reef x Corona sandals come with a Reef signature bottle opener on the bottom and will retail starting at $35. In addition to sandals, the collab includes boardshorts and a hat featuring Corona’s logo and imagery.
“Nothing says summer quite like an ice-cold Corona with a slice of lime and a pair of flip-flops,” says John Alvarado, vice president of marketing for Corona. “This felt like such a great fit for the Corona brand and we know our fans will enjoy finding their beach this summer in their Reefs.”