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Durango Names Tyler Farr Brand Ambassador

Tyler Farr, an award-winning, platinum selling, singer-songwriter with multiple number one songshas been named one of the 2018 Durango Boot Country Music Brand Ambassadors. Throughout the year, Farr will represent Durango at select corporate and public events. Beginning in March, he will also team with the brand on a DurangoBoots.com and TylerFarr.com digital promotion including discounts on his favorite 20 Durango styles. In addition to the discount, boot buyers will receive a free five-song Tyler Farr EP, including two never-before released songs. Farr will also be featured in an in-store promotion in 150 stores beginning this spring.

“Durango Boots is a traditional western footwear brand with an adventurous attitude,” states Erin DeLong, marketing manager. “Tyler Farr dominates on stage, but he also identifies with the hardworking fans who turn out for his shows. His authentic country spirit and keep-it-real attitude not only aligns with our core customer, it matches perfectly with the Durango brand.”

Farr’s list of hit songs includes “Whiskey In My Water,” “Redneck Crazy,” “A Guy Walks Into a Bar,” “I Should go to Church Sometime,” “Better In Boots” and “Suffer in Peace”. In addition to recording and songwriting, Farr has toured with Colt Ford, for whom he wrote the song, “Hey Y’all,” along with hitting the road with Jerrod Niemann, Lee Brice, Jason Aldean, Florida Georgia Line and Brantley Gilbert.

“It’s no secret our customers are also country music fans,” DeLong says. “Because of that, we’ve been involved in partnerships within the country music industry for many years. We are excited to continue that tradition with Tyler as our Country Music Brand Ambassador and look forward to having him represent the brand this year.”

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