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Surf Expo to Introduce New Market Segment

It’s called “Bluewater,” a new market segment debuting at the upcoming Surf Expo (Jan. 25 -27, 2018 in Orlando, FL) that will cater to the growing inshore and offshore apparel and accessory market.

Featured products will range from performance and lifestyle apparel, accessories, outerwear, footwear, sportswear, t-shirts, sunglasses and more. The new section will have a Bluewater lounge and feature a flats skiff by Hell’s Bay Boatworks. The segment will be anchored by legacy exhibiting companies, Salt Life, Bimini Bay and Yeti.

Surf Expo Show Director Roy Turner notes that the show has long been a leading event for brands rooted in the inshore and offshore apparel market, including AFTCO, Sperry, Columbia, Avid, Pelagic and Mojo. What’s more, recent show trends have seen a new group of brands and retailers emerge, especially in performance apparel. “Creating this standalone category will address the growing market needs and provide our retail buyers with more opportunity,” Turner states. “Bluewater is a perfect complement to our show’s existing sections.”

Bluewater will be centrally located on Surf Expo floor. It will be bordered by the Paddle, Surf and Resort categories, offering crossover opportunities for buyers and sellers alike.

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