Reebok’s Gem of a Gym
The gym inside Reebok’s new Boston headquarters is fit to be tried at two-stories and 30,000 square feet. It’s expected to open in October and be fully operational in November.
The fitness amenities include a boxing ring; a 13,000-square foot CrossFit box; multiple studio spaces for yoga, Pilates, dance, spin and other classes; treatment rooms; and access to personal trainers, nutritionists, chiropractic, acupuncture, massage, meditation and physical therapy. Reebok is also rolling out a new workout incentive program whereby employees will be given a credit towards their membership each time they use the facility. Any employee who utilizes the facility 10 times per month, will do so free of charge.
“Reebok is building a fitness facility that is among the best in corporate America,” states Reebok President Matt O’Toole. “This is certainly not a typical corporate gym with treadmills and elliptical machines.”
Indeed, more than 30 different fitness classes will be offered each day at the gym—more than 10,000 hours of training per year. The facility will also serve as an integrated lab and provide a testing ground for the brand’s latest product innovations.
O’Toole estimates that the new incentive program will result in 90 percent of the staff working out for free. “This is an investment the brand is making on behalf of our employees, because we know first-hand that a fit workforce is a better workforce—physically, mentally and socially,” he states, adding, “Reebok has a goal of being the fittest, healthiest workplace in the country, and the incredible facilities at our new location will help us achieve this goal.”