Pink Power: Macy’s Supports Battle Against Breast Cancer
Macy’s will continue to support Breast Cancer Awareness Month in October, inviting customers to give back through a multi-faceted campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.
“Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” states Holly Thomas, group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”
Beginning Sept. 25, Macy’s online “Pink Shop” at macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).
Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF.
Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.
Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.
Similarly, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this sterling silver and pink sapphire pendant will support BCRF. The piece will be available in select stores and online for $99. Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017.
“I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” states Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, CA. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”
Last but not least, Macy’s will continue for the fifth year in a row to unite with the Pink Pony Campaign, Ralph Lauren Corporation’s worldwide initiative in the fight against cancer. In celebration, the partners are releasing a Macy’s Pink Pony bracelet, featuring an adjustable pink cord and iconic enamel polo player charm. The bracelet is available at Macy’s stores now through Oct. 2 for $5 ($4 of which benefits the Pink Pony Fund of The Polo Ralph Lauren Foundation) and customers who purchase it will receive up to 25 percent off a wide assortment of merchandise at most full-line Macy’s stores nationwide. To date, Macy’s has raised $7.5 million since 2013 in support of the Pink Pony Campaign in its mission to ensure treatment is available at an earlier, more curable stage.